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  • Writer's pictureKayla Stinnett

Post This, Not That: An Essential Guide to Social Media Content

We all know that having a presence on social media is essential - but that doesn’t make it any easier. Cranking out content on social media day in and day out can be daunting, but there are some tricks to get you through it. Here are a few tips on what you should (and shouldn’t) post on social media when it comes to your small business.

POST THIS: Celebrating holidays on social media is a great way to crank out content. From national and regional holidays known by all to those obscure ones like Talk Like a Pirate Day - there’s something out there for every small business.

NOT THAT: Just because there’s a holiday on the calendar, it doesn’t mean you have to celebrate it. Be strategic about the holidays you celebrate, and choose the ones that apply to your business so you can celebrate authentically.

Pro Tip: When it comes to holidays, go beyond the obligatory “Happy Whatever Day” graphic. Try highlighting businesses (Women’s History Month, Black History Month, etc.), sharing a listicle of ways to celebrate (Juneteenth, Independence Day, etc.), or sharing the actual meaning of the holiday (Memorial Day, Labor Day, etc.).

POST THIS: Behind-the-scenes content is a fantastic way to humanize your business and engage with your audience. Showing a behind-the-scenes look (BTS, for short) into your day-to-day is like killing two birds with one stone. You’re getting work done and collecting content to share on social media.

NOT THAT: Don’t get too hung up on perfection. Yeah, of course, you want to share good content, but striving for perfection leads to not posting anything. And trust me, something is better than nothing.

Pro Tip: Need help remembering to collect BTS content? Try setting a reminder on your phone or making notes on calendar entries to remind yourself to grab that content.

POST THIS: Posting scheduled content is a real vibe - especially when you have the schedule of a small business owner. Commit to posting a certain number of times per month and select days; anything else you can fit in is the cherry on top of your social media strategy.

NOT THAT: Don’t go with the vibe of always posting in the moment. Let’s be honest - you’re a small business owner and don’t have time for that.

Pro Tip: Sit down and be honest - how much time can you spend on social media? Even if it’s just committing to two posts a week, the point is that you’re committing to be consistent. And consistency is key!

About the Author, Kayla Stinnett: Kayla Stinnett is a self-described chef, gin lover, and rambling woman. With over eight years in the marketing world, she’s the CEO of Iron City Social, HBIC at Quake Plus Size, and Managing Partner + CMO of Stargazer Brewing Company.


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