Have you heard of “writer’s block”? Well, the same applies when creating content for social media! More than likely you're posting on two social media platforms a few times a week throughout the year. So it’s no wonder that drumming up fresh ideas for social media can be challenging.
But we’re here to help with a list of six content ideas for social media.
Repurpose Content
We’re huge fans of the “Big Rock Content Method.” It’s a method that focuses on using your content as much as possible. Think of it like this - you create a blog, break that blog down into multiple social media posts, then use those posts as topics for video content, etc. It’s about making your content stretch as far as possible.
Celebrate Holidays
A million traditional and quirky holidays work great for social media. When creating your social media content calendar, do a general search for holidays. Whether it’s the 4th of July or National Pretzel Day, make sure you choose a holiday that fits your business. And remember - the quirky ones can make for fun social media content!
Show a “Behind the Scenes”
A “behind the scenes” is an excellent form of social media content! Whether it’s a video or series of images, a behind-the-scenes look into your business is authentic. Try touring your office, showing how a product is made, or a day in your life.
Giveaways are Great
We think there’s a misconception when it comes to giveaways. Every giveaway you do doesn’t have to be some grand $500 giveaway but instead can be something small like a $20 gift card or an item off of your menu. Try hosting casual giveaways once a month for something small. And if you want to do a bigger giveaway - do it! You could even partner with similar or complementary businesses and do a large giveaway for an upcoming event, holiday, or something of that nature.
UGC aka User-Generated Content
User-Generated Content (UGC) is a gold mine for creating social media content. The important thing is making sure you’re collecting it! Encourage your audience to use a hashtag that’s unique to your business. Then search for that hashtag with a tool like Later, an Instagram photo downloader, or just use the search bar in Instagram. You can use your audience’s posts as inspiration for your social media content - just make sure you credit them in your post.
Create a Series
Creating a daily, weekly, or monthly series is a great way to fill your content calendar and generate new ideas. For example, at Iron City Social we have a monthly IG Live series where we invite our audience to ask any questions they have about marketing. Not only do we fill up our social media calendar promoting the series, but we also get great ideas for what our audience wants to know about.
Try starting simple with a monthly interview series or just regular old Q&A live. Promote it throughout the month, asking your audience what questions they want you to ask or what they’d like to learn more about.
