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  • Writer's pictureKayla Stinnett

Marketing 101: Small Business Marketing Essentials

I think we can all agree that marketing is an essential part of your business. No matter how big or small, the success of your business hinges on getting customers. And marketing is the catalyst that makes that happen!

However, marketing (especially for small businesses) can take time and effort. Limited resources and a lack of time can always get in the way. But the truth remains the same - you can’t reach and retain customers without an effective marketing strategy. So here’s some essential marketing tips for your small business:

Define Your Target Audience

Knowing your ideal customer is critical to creating effective marketing campaigns. Why? Because you want to show up in the places that your customers are! Consider age, gender, location, interests, and buying habits. Then, use those factors to create a picture of your target audience.

Once you have that information, you can choose the best platforms for you!

Pro Tip: The objective here is to save time! Consider it: why would you use email marketing, Facebook, Instagram, and TikTok if your audience only uses Instagram? Determining your target audience saves you time and money, too!

Establish a Strong Online Presence for Your Small Business

In today's digital age, having a website and social media presence is essential. Make sure your website is user-friendly, mobile-friendly, and optimized for search engines.

When it comes to your website, make sure that your website is up-to-date with current products (or services), hours, and address information. And remember - you don’t have to be on every social media platform. When choosing a platform, keep your target audience in mind. And once you’ve found it, set up a plan for posting!

Pro Tip: When it comes to social media, establishing an online presence doesn’t mean posting daily- it means consistency. Keep your time in mind, and set up a schedule that works for you!

Leverage Email Marketing

Email is still one of the most effective marketing channels and is often inexpensive. Build an email list of customers and prospects and send regular newsletters, promotions, and updates.

Pro Tip: Kick off your email marketing journey by setting up templates! I have one for a monthly newsletter and then “one-off” emails.

Focus on Customer Experience

Providing excellent customer service and creating a positive customer experience can be a powerful marketing tool. But this means having a happy and well-trained staff! Invest in your team and make sure they know their stuff. It also helps to encourage customer feedback and use it to improve your products and services.

Pro Tip: Did you know smiles really do boost sales? It’s called Emotional Marketing. And a happy team is more likely to smile at your customers!

Measure and Analyze

To evaluate the effectiveness of your marketing efforts, track metrics such as website traffic, social media engagement, and sales. Use this data to refine your marketing strategy and improve results.

Pro Tip: I like using

About the Author, Kayla Stinnettt | Kayla Stinnett is a self-described chef, gin lover, and rambling woman. With over eight years in the marketing world, she’s the CEO of Iron City Social, HBIC at Quake Plus Size, and Managing Partner + CMO of Stargazer Brewing Company.

to analyze marketing, but all platforms offer analytics on the back end of their services.


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