• Kayla Stinnett

Four Tips for Instagram Reels

If you haven’t heard, Reels is taking over the Instagram algorithm. To compete with TikTok, Instagram has doubled down on Reels. And now, it’s the secret to truly engaging your audience week after week.


So here are four tips for small businesses using Instagram Reels:


1. Trending Audio + Time Static Photos

2. Partner with Nano-Influencers

3. Stick to Trends that Fit

4. Get Used to Recording Everything


1. Trending Audio + Time Static Photos

We’re sure you’ve seen those timed photo montages set to a beat. You’ll see creators often use this trick, but it works for small businesses too. This type of Reel takes patience, but with a bit of tenacity and a few tricks - it’s a simple format!


Try using Reels templates on Instagram. This tool offers time-stamped templates that allow you to quickly drag and drop content into them. Keep an eye out for Reels with a “use template” label.


2. Partner with Nano-Influencers

Don’t have time for Reels? Then leave it up to the pros! Try partnering with local nano-influencers that love your product or service.


Nano-influencers have a highly engaged audience of 1,000 - 10,000 on Instagram. Remember that any size influencer you use will require a budget and planning, but the benefit can outweigh the cost!


When working with an influencer, ensure your goals, deadlines, and expectations are clear. You should also try using Instagram’s Collabs feature, which allows an influencer to post a Reel to their feed and yours simultaneously.


3. Stick to Trends that Fit

Hopping on trends is one thing, but choosing trends that really work for your business? That’s priceless. When choosing trending audio or formats for Reels, make sure you’re choosing something that really fits with your business and industry. In other words - don’t just hop on a trend because it’s trending.


But the good news here is that you can get creative with Reels! Don’t be afraid to experiment with sounds, formats, and more until you find what resonates with your audience.


4. Get Used to Recording Everything

Let’s be honest - as small business owners, the last thing on our minds is creating content. But believe us when we say it can be a make or break for your business.


As you grow accustomed to getting in that content state of mind, try setting a reminder to set up a tripod and record what you’re doing. Packaging orders? Record it. Setting up your store? Get that too! The point here is to have enough content to create some great Reels.


Remember - everything doesn’t have to be staged, and audiences love seeing behind the scenes!