And just like that, we’re less than three months away from the holidays! Attracting all those holiday shoppers is essential when it comes to a strong year for your small business. So, it’s time to begin prepping for the holiday season.
Crunch the numbers.
Think about it - if a product or service did well last season, wouldn’t you want to leverage it this season? Take a hard look at the numbers and see what had success during the holidays last year and what did well this year. Once you’ve done that, think about how you can upsell it. Can some of those products or services be combined into a special package? Could you streamline checkout for a better conversation rate?
It’s time to make a plan!
First up is promotions! Sit down and figure out what deals would entice your customers. Remember that package I mentioned? Combining popular products or services into a package offering a percentage off is a great promotion!
It’s also a great time to consider partnering with other businesses. Returning to the packages, could you partner with a complementary business to add a little “oomph” to the package? Could you host a holiday open house and invite a business or two to partner with you?
Remember, customers are on the hunt for a good deal during the holidays. So a promotion is a great way to retain customers and attract new ones!
Get your small business in the festive spirit.
Next up is getting in the holiday spirit. If you have a storefront, bring in a little holiday decor. There’s nothing like setting the mood for some holiday shopping like a little bit of tinsel and mistletoe. And don’t forget about that holiday music! If you’re operating online, add a little holiday spice to your website and bring the vibe to your social media. It’s also an opportune time to offer some holiday wrapping for orders - at an extra cost to your customers.
Now, get to work!
The holiday season means putting all your marketing channels to work for your small business. Website, social media, email, paid advertising - all of it must be in the holiday spirit!
The point here is to take the numbers, plan out your promotions, set the scene, and get those customers shopping your small business this holiday season!
