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Why Local SEO Matters for Small Businesses

Writer's picture: Kayla StinnettKayla Stinnett

Let’s set the stage: The economy is booming with small businesses. From barbecue joints to boutique shops, it seems like there’s another business popping up on every corner. So, how does your small business stand out from the crowd? Local SEO (Search Engine Optimization). 


“Near me” searches have exploded, with over 76% leading to a visit within 24 hours. SEO is the secret sauce for attracting nearby customers, ensuring they can find you online and offline. So, without further ado, let’s talk about why local SEO matters to small businesses and how to use it!


1. Claim and Optimize Your Google Business Profile

Your Google Business Profile (GBP) is often the first thing potential customers see. So, make it count! Start by claiming your listing if you haven’t already done so. And while you’re at it, complete all the information, not just what’s required. Add your address, phone number, business hours, website, and high-quality photos.


And most importantly - keep it up to date! Ensure all your information is accurate, especially during holidays or special events. You should also encourage customers to review you and post frequent updates!


2. Use Local Keywords

Think of keywords as the backbone of any SEO strategy; local keywords are your small business's ace in the hole. Local keywords help target your audience more effectively by zeroing in on search terms they’d actually use. Think “pizza delivery in Birmingham, AL’’ rather than “pizza delivery.”


You can use free tools like Google’s Keyword Planner or event ChatGPT to find terms people in your area are searching for.


3. Optimize for Mobile

When you’re searching for something, what do you do first? Pick up your phone! Most local searches happen on mobile devices. So, if your website isn’t mobile-friendly, you’re losing customers.


Make sure your website looks great and functions well on all screen sizes. You can use tools like Google PageSpeed Insights to check and improve your site’s loading speed and edit your website in the mobile-free view, not just the desktop view, on your website builder.


4. Create Location-Specific Content

Another essential component of SEO is creating location-specific content. This shows potential customers that you’re part of their community and is also a key way for search engines to pick up those local keywords I discussed earlier. Try writing blogs about your area that share local tips, guides, or news about your city or neighborhood. You can also collaborate with other businesses, host events, or sponsor local organizations and teams. 


Whatever you do, make sure it aligns with your small business!


5. Build a Strong Online Reputation

Your online reputation can make or break your local SEO efforts! Start by encouraging reviews across platforms, including Google, Facebook, Yelp, and industry-specific directories. And that means (whether they’re good or bad) you should respond to every review. 


And while you’re at it - monitor mentions across the internet. Google Alerts is a fantastic (and free!) tool for this.


6. Leverage Social Media for Local SEO

Let’s be honest - social media doesn’t directly impact SEO rankings. However, it is a powerful tool for engaging with your local audience!


Post consistently by sharing updates, promotions, and local content to keep your audience engaged. Adding tags to posts makes it easier for local customers to find you. But above all, make sure you’re actively engaging with your audience. And that doesn’t end with your small business’s social media! Comment on and share posts from other local businesses and community groups. 


Ready to rise above the noise? Reach out today to start your local SEO journey with Iron City Social!



About the Author, Kayla Stinnett: Kayla Stinnett is a self-described chef, gin lover, and rambling woman. With over eight years in the marketing world, she’s the CEO of Iron City Social, HBIC at Quake Plus Size, and Managing Partner + CMO of the upcoming StellaTripp Brewing Company.

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