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  • Writer's pictureKayla Stinnett

The Power of Local SEO: How to Attract More Customers to Your Small Business

When marketing your small business, I can’t stress the importance of Local Search Engine Optimization (SEO). Local SEO stands outside the more traditional forms of marketing and offers a low-cost yet effective way for small businesses to stand out from the competition. But what is Local SEO? Put simply, Local SEO is the process of optimizing your online presence to attract more customers on a localized level.


So, without further ado, let’s explore Local SEO and how you can implement it into your small business marketing strategy.


Understanding Local SEO for Small Businesses

As I mentioned before, Local SEO is simply the process of optimizing your online presence to attract more business at a local level. While Traditional SEO focuses on a broader target audience and attracting online traffic from all locations, Local SEO targets a specific geographic area, attracting local customers and driving them to a physical location.


Local SEO's critical components include optimizing for keywords, Google My Business, and local directories. The goal is to improve visibility in local map ranks and search results to drive business to your physical location.


Implementing Local SEO Strategies

Implementing Local SEO into your small business marketing strategy is easy! You can do so by setting up and optimizing your Google My Business profile, integrating local keywords into your website content, and earning quality backlinks on a regional level.


Setting up and optimizing your Google My Business profile is a great way to kick off your Local SEO strategy. You can begin the process by clicking here, but complete your profile and post updates regularly, including general posts, events, and updated business hours.


Using local keywords effectively is essential to a Local SEO strategy. But first, you have to understand your audience! Check out my “Defining Your Audience” blog for a step-by-step guide. Once you’ve defined your target audience, you can conduct keyword research using a tool like WordStream or a free Artificial Intelligence (AI) tool. After you have your list of keywords, you can fit relevant keywords into many types of content, including blogs, product and service pages, and more. The key here is to make keyword research an ongoing practice, optimizing keywords for Local SEO across all online platforms every month at a minimum.


Earning backlinks from local sources is a great way to implement local SEO effectively. But remember—we want quality over quantity. Focus on building genuine, mutually beneficial relationships by establishing local partnerships, updating listings on local directories, engaging with local news outlets and blogs, supporting local causes, and encouraging local reviews.


Measuring the Success of Local SEO Efforts

The key to a successful marketing campaign is tracking your results! Regarding Local SEO, your small business should track its performance using tools like Google Analytics and Google My Business Insights. Use Google Analytics to track website traffic, user behavior, and conversion rates, paying particular attention to organic traffic, bounce rate, and time on the page.


Analyzing this data can help you track the effectiveness of Local SEO efforts and make updates accordingly.


Local SEO Best Practices and Tips

Local SEO can be intimidating, but there are a few essential tips and best practices that you can implement.


Maintaining an accurate Name, Address, and Phone number (NAP) across online directories is crucial for Local SEO. Ensure that your business’s NAP information is consistent and current across all online platforms, including your website, social media profiles, local listings, and review sites.


Adopting a mobile-first approach to your website design is another great way to implement Local SEO. Think about it—how often do you look at a website from your desktop? The same is true for your target audience! Optimizing your website for mobile viewing ensures that customers on the go can easily find and visit your business.


Above all, make sure you’re staying up to date on SEO trends. I’m partial to the SEOFOMO newsletter, but any podcast, newsletter, or YouTube series will do.


From a cost-effective strategy to attracting local business, Local SEO can make all the difference with your small bsuinesss. Invest the time in Local SEO to make a real impact on your small business’s bottom line.



About the Author, Kayla Stinnett: Kayla Stinnett is a self-described chef, gin lover, and rambling woman. With over eight years in the marketing world, she’s the CEO of Iron City Social, HBIC at Quake Plus Size, and Managing Partner + CMO of StellaTripp Brewing Company.

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