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  • Writer's pictureKayla Stinnett

3 Quick Tips for Branding

Updated: Apr 7, 2023

Branding and small business go hand in hand. Great branding not only sets you apart from your competitors but also creates trust and recognition with customers. That’s why it’s an essential part of owning a small business.

But how do you put good branding into practice? Read on for three quick tips for branding your business.

Establish a Unique Identity

Develop a unique visual identity and brand message that stands out from the competition and resonates with your target audience. Think about it. What makes you, you? It’s your personality or a unique set of traits and experiences. And that’s what creating a unique brand identity is - it’s crafting a unique personality for your business.

Pro Tip: Start by creating a “north star” for your business. This goes beyond your mission and vision statement and works more as an internal statement that will guide everything you do for your business. Your “north star” is your guiding principle, your essential “why,” and sums up everything your business stands for in a short and sweet sentence.

Leverage Social Media

Once you have your branding in place, it’s time to put it into action. Social media can be a fantastic conduit for engaging with your audience and establishing a personality for your brand. Make sure you’re choosing the right social media channels, developing content buckets, and consistently sharing content.

Pro Tip: Be consistent, ask questions, and pull statistics on your audience. Social media is a tool, so make sure to use it!

Focus on Customer Service

Branding goes far beyond your logo, tone of voice, and color palette. It also includes fostering the optimal customer experience. According to Pipeline, branded customer service is the practice of proactively communicating the unique aspects of a company through well-defined behaviors adapted to the customer and their situation.

So why does branding work hand in hand with customer service? Because reinforcing your brand identity through customer service can help boost customer loyalty, foster customer relationships, and build a strong reputation in the marketplace.

Pro Tip: Remember that a brand is a promise a company makes to its customers and potential customers. Reinforce your branding throughout the customer service process.


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