You're only as solid as what you build on.
You wouldn't build your house on a shaky foundation, so why build a social media strategy on accounts that just don't work? That's why performing a social media audit is so important. Crushing your company's social media performance begins with understanding how you're performing on social media, where your competition stands, and how to track your ROI effectively.
So what's a social media audit anyway? Essentially, it's you taking stock of your organization’s social media presence and performance to improve it. By performing the audit, you have the opportunity to weigh the pros and cons of your strategy and improve upon it.
Discover what goes into a successful social media audit with this free checklist!