• Melissa Newton

Top Three Social Media Trends of 2020

Updated: Apr 27

Instagram hiding likes or.....? ⁠

But seriously, we get it. There's a ton of noise out there regarding social media trends. ⁠

Let's cut through all that noise and hit the top three trends happening in social media.


To like or not.

Although that may be the question, soon, we may not have an option. The concept is still in a trial phase, however, going like-free is quickly becoming a reality as Australia, Canada, Brazil, Japan, Italy and most recently the United States have all joined the club.

But why?


We've all come across accounts with truly amazing content but few likes as well as accounts with "questionable" content and a gazillion likes. In an effort to move away from popularizing posting just for likes, Instagram is going back to its original plan for the platform and encouraging authentic, creative, spontaneous storytelling through post and stories.


Moral of the story: Stop worrying about how many likes you get and start telling your story!


Story Ads.

How many times have you been sucked into a story on Instagram or Facebook and BOOM an ad pops up for that product or service that you were just searching for. Just like that, you're on Planet Fitness' website so that you too can own a PF Black Card. Simply put, they work, end of story. See what we did there?!


Story ads are highly effective for business owners and well worth the time and energy it takes to learn how to create them.

Video Content.

Although video is not a new concept on either of the big platforms, IGTV series are exploding. This longer form content is a great way to give your audience a deeper look into you and your brand. With Instagram allowing landscape video content you are now able to repurpose useful content used in blogs or on YouTube.


Short and simple, get in front or behind the camera and press record!


If you want to learn more about Social Media trends and how to apply them to your business, join us Sunday March, 22, 2020 for our Social Media Workshop: The Social Struggle. Click here for the details!**


If you are not local to Birmingham, but would like a free virtual consultation to chat about how we can help your businesses develop unique, customized advertising and digital marketing plans, give us a call (256-648-3210) , send us an email or shoot us a message here .


**Due to recent public health concerns, The Social Struggle has been postponed. But stay tuned! We'll be rescheduling as soon as it's safe to gather.

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