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  • Writer's pictureKayla Stinnett

Five Ideas for Content Marketing

Updated: Nov 10, 2020

Five Ideas for Content Marketing

Have you ever heard of Content Marketing? Better yet, have you heard about what content marketing can do for your business? Discover ways that your business and brand can grow with a great content marketing strategy.

What is content marketing?

Content marketing is a way to reach a clearly defined audience by approaching how you deliver creative content in a valuable, relevant, and consistent manner. Can we be real? We all want to make a profit, right? Content marketing will help build the brand awareness you need just for that!

Some of the leading brands and local small businesses around the world use content marketing. Why? Because it works!

Creativity is Key

Do you ever feel like you're running out of ideas when trying to be creative? Or want to give up when trying to develop ideas that will make your business thrive?

You’re not alone!

Being Creative and generating ideas is not for the faint of heart, let me tell you. Content marketing can be hard work. Day in and day out, having to put something new out there can be exhausting.

Quality content marketing can help you gain loyalty from your target market. Ever looked at someone else's image, infographic, or video and said, “I want to do that!”? Don’t steal their work, but it's okay to take inspiration.

Now that you know a little bit about what exactly content marketing is, we came up with a few ideas to set your brand apart in this crazy marketing world!

Five Ideas for Content Marketing

1. Social Media

How many people do you know on Instagram? Facebook? Linkedin? I bet you could say just about every person you know has some relations to some social outlet. Social media is highly recognizable in marketing. Five hundred million people use Instagram stories per day, and 1 billion people use Instagram per month. Just based on those facts alone, you know your target audience is a part of that. Social media is a fun and easy way to show your brand to the world through aesthetically pleasing and engaging content. It’s important to get personal with your followers and use that engagement to build your network. You can show anything from a day in the office with your team to a fun holiday adventure. Social media is a great way to engage with your followers and personalize your brand.

2. Blogging

Raise your hand if you want more website visitors. Yeah, we do too. Did you know that one of the most effective ways to build a business’s brand awareness is by consistently putting out blogs? Blogging is a way to introduce your business virtually. When writing a blog, having the right content can really show a potential client your knowledge in your niche and can help you stand out from the competition. Blogs are a very inexpensive way to draw traffic to your website, and you know what that means! More traffic to your website means more potential leads. You have the opportunity to convert that traffic into leads. I think it’s safe to say that people would more likely learn about your business through customized content, like a blog.

3. Infographics

Ever heard the saying less is more? In marketing, sometimes, that can be precisely the case to showcase your brand. If you’re anything like most people, some days, reading is the last thing you want to do. Most people would say that visual content is the easiest way for them to learn. Add critical information, a captivating image or two, and voila! You have an infographic. Infographics are visual representations of knowledge which is intended to showcase information promptly and clearly. Including logos on an infographic will always draw attention to your brand, which will potentially bring in new customers.

4. Videos

Most of the time, people don’t have time or don’t want to sit and read through a bunch of drawn-out content. It’s a lot easier to engage when a real person is presenting visual and verbal communication. That’s why videos are great content marketing tools! Videos are probably one of the most engaging forms of marketing, which increases your chances of new clients and sales. A few ideas for video topics include DIY, behind the scenes, projects in process, team member intros, etc. Video marketing has dominated social media, and it can be such a great asset for your business - if you do it right!

5. Customer-based content

Have you ever heard a story from a customer related to a product, and it intrigues you to want to know more about the product? Hearing real-life stories and experiences from customers is a perfect way to gain more business. Customers’ opinions of your business matter - BIG TIME! There is nothing better than to have someone else bragging on your business, so you don’t have to. Looking at a company through a customer’s eyes is the best way to understand what your business can offer clearly.

Wrapping it up!

When you hear the terms “Content Marketing,” you probably think about articles, advertising, etc. Now you know that it’s so much more than that. Now that you have a few ideas on how to create content, it’s super easy! All you have to do now is turn on that thinking cap and start creating. Totally kidding! Creating content is not easy and is always changing, which can be very overwhelming and challenging. We know how hard it can be but always remember content marketing will never go out of style! If you want to learn even more about all the content creation you could dream of, head over to Content is King.


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