Ever heard the saying "Jack of all trades, master of none"?
Well, the same applies to marketing too. We love to say, "If you anyone tells you they do it all in marketing - walk away," because in all honesty - it's just not true.
Don't get us wrong; it's great to know a little about a lot. But what's even better? Mastering a few tricks of the trade.
And the same can be said about using targeted marketing. Cause if you're marketing to everyone, you're probably selling to no one.
Knowing who your customer is, creating content that resonates, and making that sale is what turns a lead into a full-fledged, money-making machine.
So, where do you begin? Let's start by creating a distinct profile of your client, aka, your client avatar. We've created a checklist to get you started.