Well, the same applies to marketing too. We love to say, "If you anyone tells you they do it all in marketing - walk away," because in all honesty - it's just not true. ⁠
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Don't get us wrong; it's great to know a little about a lot. But what's even better? Mastering a few tricks of the trade. ⁠
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And the same can be said about using targeted marketing. Cause if you're marketing to everyone, you're probably selling to no one. ⁠
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Knowing who your customer is, creating content that resonates, and making that sale is what turns a lead into a full-fledged, money-making machine. ⁠
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So, where do you begin? Let's start by creating a distinct profile of your client, aka, your client avatar. We've created a checklist to get you started. ⁠